Visual Culture - Consumption Seminar

Media Consumption - How do we consume media?

Millennial Generation - 1983-2001

Generation X - 1966-1982 - Soap operas tv/film, records, cinema

Baby Boom - 1947-1965

Matures born before 1947




MTV Generation

1981 established

Massive rise of cable tv in america

A chance for people to connect over shared interests

Generation X - "slackers" "Latchkey Kids" Modern family structures

American Stock Market Crash 1987

1980's advertising - designed to shock

Grunge, Hardcore. Californian Punk, Straight Edge, Sludgy, dirty guitars - Originated in Seattle 

Anti Consumerist Movement

Thrift Shops 

Flannel Shirts




Grunge - 1960's 

CBGBS and Punk

Rise of art squats in NY

Experimental approach to film - Any Warhol

Art and Music collaboration

Feminism in 1960's

Feminist art

Subverting the male gaze

Second Wave Feminism


Feminism in 90's

QueerCore

Guerrilla Girls

Riot Girl

Emergence of DIY Culture and Ethics

Is it relevant today?



Social Media

Friends reunited, Myspace, Facebook

Fourth screen technology - enhanced our use of social media, phones, tablets

Plus - socializing, enhances productivity

Downs - Can we really switch off, long time impact?


Can we concentrate on one thing

Fear of missing out

Comparing ourselves to others

Negative feelings

addiction to check social media

Saying the wrong thing

Cyber-bullying

Living in a false reality




Wearable tech

augmented reality

Audience Theory

User and Gratifications

Reception Theory

Hypodermic Needle Theory