Visual Culture as Rhetoric 1:
Theories and Ethics of consumption:
Consumption is a means to an end
Use up resources to satisfy needs
A consumer decides what to spend income on
18th Century - Age of Manufacturers
Purchasing goods became an important part of life
Shop fronts with lights attracted customers attention
Falling prices and purchasing power lead to a rise in demand for new products
Colonialism key driver of consumerism - increased profits, new markets, cheaper production
21st Century consumption has changed with the use of new technology
Torstein Veblen, Neil McKendrick, Colin Campbell. Grant McCraken
The Theory Of The Leisure Class, 1899, Torstein Veblen:
The Birth Of A Consumer Society. Neil McKendrick, 1983:
Theories and Ethics of consumption:
Consumption is a means to an end
Use up resources to satisfy needs
A consumer decides what to spend income on
18th Century - Age of Manufacturers
Purchasing goods became an important part of life
Shop fronts with lights attracted customers attention
Falling prices and purchasing power lead to a rise in demand for new products
Colonialism key driver of consumerism - increased profits, new markets, cheaper production
21st Century consumption has changed with the use of new technology
Torstein Veblen, Neil McKendrick, Colin Campbell. Grant McCraken
The Theory Of The Leisure Class, 1899, Torstein Veblen:
- notions of conspicuous consumption
- Modern consumption at one and the same time created and fed the leisure class
The Birth Of A Consumer Society. Neil McKendrick, 1983:
- Modern consumer culture in 18th century
The Romantic Ethic and The Spirit Of Modern Consumption, Colin Campbell, 1987:
- Protestant work ethic
- 18th century consumption
Culture and Consumption, Grant McCraken, 1990:
- Modern Consumer Culture - Elizabethan Era
- experience of power
- age of exchange
Problems:
- What do consumers buy?
- What determines demand on goods and services?
Aim of consumption = Satisfaction
Concern of modern consumption - sheer availability
Brand Consumption - Lifestyle, aspiration, politics, conscience
Consumption to occur a need is created
Bundles of selection - Substitute, Same level
Consumer Preference
Turn wants into needs
Conspicuous consumption - gain superiority by being seen spending
Emualatuve Spending
Invidious Spending - inspire envy by spending
Cultural Capital - Spending on culturally and purchases to show how cultured you are
Retroactive need - creating a want on consumers mind by manufacturing and advertising
Target Marketing
Market Segmentation
Journal Of Design History, Colin Campbell, 1998
The Sustainability Narrative
Silent Spring, Rachel Carlson, 1962
Peak Stuff
The Story Of Stuff
Consumed - Inside the belly of the beast
An inconvenient truth
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